A representative said: "We were concerned that the focus on the negative perception she had of her own body prior to cosmetic surgery might encourage viewers, particularly young women and teenage girls, to think about their own insecurities about their bodies. The complained was upheld by the Advertising Standard Authority. The complaint also challenged whether it was irresponsible and harmful for under 18s to view the advert. And to come away from it feeling 10 times more confident than you were I think is just an amazing feeling."īut one person complained to the ASA about the advert claiming it exploited the insecurities of young women and implied breast enlargement surgery would make them more confident and popular. "It was the weirdest thing because then everyone was like ‘wow, they look so natural I’m so impressed’. In the ads, Ashcroft says "I feel like a new person from having nothing to then looking at yourself with boobs.
#POMMIE GIRL TV#
If you are looking for outfit or hair inspiration her Instagram and tumblr are the places to look and if you’re are in need of a good make-up tutorial check out her vlog on youtube.A cosmetic surgery advert featuring blogger That Pommie Girl has been banned by the Advertising Standards Authority (ASA) on the grounds that it was irresponsible and likely to cause harm to those under 18.Ĭosmetic surgery company Transform produced a TV advert with fashion blogger Sarah Ashcroft, who goes by her social media alias That Pommie Girl, in April to promote breast enlargement surgery.Īshcroft is an influential fashion blogger on Instagram and YouTube where she has amassed 546,000 followers and 55,000 subscribers respectively. While not all may promote their clothes through her, most of her outfit creations come from these stores and believe me, they are fabulous! She always provides links of where to buy her entire outfit to guarantee easy purchasing for her followers. Some of them include but are not limited to, MissGuided, ASOS, TopShop, and Zara.
She has assembled her own collection with Lily Lulu fashion company and her blog is also used as a platform for other companies to promote their clothes. Her clothing picks are affordable items that are fashion forward and easy to recreate. It’s not hard to tell why her blog is so popular.
Her blog has grown tremendously, raking in over 300,000 followers on Instagram, 14,500 followers on twitter and 21,000 subscribers on youtube.
She admits it all started when she wanted to show off all of the awesome clothes that were hiding in her closet and now it has become an inspiration to followers and a profitable marketing tool for clothing companies. While studying at the Fashion Retail Academy in England, she is taking her love for fashion and sharing it with the world through her day-to-day style and beauty blog. Sarah Ashcroft, aka That Pommie Girl, is a young Brit with a fierce style.